International Marketing (Häftad)
avPervez Ghauri, Philip R. Cateora
ISBN: 9780077122850 - UTGIVEN: 201003The third edition of "International Marketing" provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of th[...]
Research Methods in Business Studies (Häftad)
avPervez Ghauri, Kjell Gronhaug
ISBN: 9780273712046 - UTGIVEN: 201003A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows stud[...]
International Business (Häftad)
avS. Tamer Cavusgil, Pervez Ghauri
ISBN: 9780273787068 - UTGIVEN: 201303For courses in International Business.
This Global Edition has been edited to include enhancements making it more relevant to students outside the United States
An innovative teaching and learning system that captures the spirit of International Business.Based on the authorsâ�[...]
Business, Society and Politics (Inbunden)
avAmjad Hadjikhani, Ulf Elg, Pervez Ghauri
ISBN: 9781780529905 - UTGIVEN: 201212This volume looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives,[...]
International Business Negotiations (Pocket)
avPervez N. Ghauri, Jean-Claude Usunier, J-C Usunier
ISBN: 9780080442938 - UTGIVEN: 200310Today there is hardly any company that can claim that it is not involved in international business (IB). A huge body of literature is available on international business, but there are very few publications on the most important aspect of IB, namely negotiations. The purpose of this book is to enhan[...]
Evaluating Companies for Mergers and Acquisitions (Inbunden)
avIbne (EDT) Hassan, Pervez N. (EDT) Ghauri, Ibne (EDT) Hassan
ISBN: 9781783506224 - UTGIVEN: 2014-06Mergers and acquisitions are one of the cornerstones of firm growth, and have attracted considerable attention from the scholarly research community in the last three decades. Several studies have concluded that M&A transactions do not result in better performance, and can even erode the acquiring [...]
Doing Business In Emerging Markets (Pocket)
avS. Tamer Cavusgil, Pervez N. Ghauri, Ayse A. Akcal
ISBN: 9781849201544 - UTGIVEN: 2012-11-09Written in a clear and accessible way, this text covers all of the key topics students need to understanding in International Business in the context of emerging markets.[...]
The Internationalization of the Firm: A Reader (Häftad)
avPervez N., Professor Ghauri, Peter J., Professor Buckley
ISBN: 9781861524010 - UTGIVEN: 199809The second edition of The Internationalization of the Firm: A Reader offers a detailed analysis of the forces at work in the process of internationalisation. This is the only publication currently available which contains a broad selection of the seminal articles in this field. The Internationalizat[...]
The Economics Of Change In East And Central Europe (Pocket)
avPervez N. Ghauri, Peter J. Buckley
ISBN: 9781861524263 - UTGIVEN: 1994-01-21The developments in Eastern Europe and the former Soviet Union are providing Western businesses with new opportunities and challenges as a potentially huge new market emerges. This book increases our understanding of the strategic aspects of international business in Eastern Europe.[...]
